{"product_id":"zero-to-scale-by-arindam-paul","title":"Zero to Scale by Arindam Paul","description":"\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eThis book is a premium first copy, similar to the original but not the original.\u003cbr\u003e\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg\u003eZero to Scale is a practical guide to building and growing successful consumer brands in India. Written by Arindam Paul, the book explores how businesses can turn innovative ideas into scalable brands through effective strategies, understanding customer needs, building strong distribution networks, and making smart business decisions. It offers valuable insights for entrepreneurs, startup founders, and anyone interested in business growth and brand building.\u003cimg\u003e\u003cbr\u003e\u003cimg\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"vertical_module_list_row\"\u003e\n\u003cdiv id=\"about_author\" class=\"about_content\"\u003e\n\u003cdiv id=\"about_author_v\"\u003e\n\u003cdiv class=\"textmodulecontent\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vertical_module_list_row\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Readers.ae","offers":[{"title":"Paper Cover","offer_id":67689987637347,"sku":null,"price":25.0,"currency_code":"AED","in_stock":true},{"title":"Hard Cover","offer_id":67689987670115,"sku":null,"price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0617\/9838\/3715\/files\/WhatsAppImage2026-10-12at7.02.50PM.jpg?v=1791813918","url":"https:\/\/readersuae.com\/products\/zero-to-scale-by-arindam-paul","provider":"Readers.ae","version":"1.0","type":"link"}