How to Write Clearly by Tom Albrighton

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Whatever you’re writing, you have to make it clear.You could be writing a website, a brochure or a client presentation. You could be preparing a job application, an email or a classified ad. Or you might be writing an article or a book.Whatever it is, the clearer you make it, the better your results will be.How to Write Clearly will help. It’s an authoritative yet easy-to-read guide that will make your non-fiction writing more colourful, expressive and precise.Writing is more than just words on a page. It’s a process of communication.That’s why How to Write Clearly draws on cutting-edge ideas from psychology, education and linguistics to look deep inside the reader’s mind and explore the ‘why’ as well as the ‘how’ of writing technique.It’s ideal for marketers, businesspeople, journalists, educators and anyone who needs to communicate with the written word.You’ll to understand your reader and tune into what they needHow to use plain language to make your writing accessible, readable and relatableTen treacherous traps you must avoidProven techniques for explaining new ideasHow to captivate your reader with storytelling, humour, intrigue, perspective and moreWhat really changes readers’ mindsHow to craft clear sentences and paragraphsUsing empathy and pacing to put the reader at their easeHow to choose the right structure, length and titlePages of pro tips for drafting, editing and using feedback.Fully illustrated and referenced, with a wealth of examples throughout, How to Write Clearly is the definitive guide to non-fiction writing today.Expert writers say…’I’ve been a writer for almost 40 years and this book gave me new insight into what writing is all about.’Doug Kessler, Co-founder, Velocity Partners and board member, CLEAR Global (from his foreword)’This is the book I don’t want my clients to read. Because, if they do, they won’t need me to write copy for them anymore.’Jackie Barrie, copywriter and writing trainer’Being able to write clearly is an invaluable skill, and this book tells you exactly how to do it. It’s comprehensive, practical and really easy to read. Highly recommended.’Sharon Tanton and Sonja Nisson, The School of Valuable Content